Introduced in 2024, the fragrance returns in TRACE OF HEAT, a summer camapaign of its essence. Featuring Thao Nhi Le, Romain Leclef, and Katharine, and photographed by Albert Vu Nguyen. What follows is a sensory dialogue exploring identity, temperature, and transformation.
THE TRACE OF HEAT
The campaign features the lingering moment of the sun — not just warmth, but the mark it leaves. It’s not about summer joy alone, but about intensity, vulnerability, the beauty of faded light on skin, and the connection with body and inner self.
As the season peaks, the sun becomes a metaphor for desire: passionate, tender, and occasionally painful. What remains when the light fades is the trace of something
unforgettable — the scent of SUNBURN.
“Illuminate your inner world while exploring the outer one with a scent that is uniquely yours."
Thao Nhi Le | Founder, Nimai
"Our mission is to make luxury scent accessible to everyone, encouraging each person to embrace their unique inner light."
Romain Leclef |
Founder, Nimai
"Scent has always been a way for me to express emotion, stay true to myself, and feel in control of my world."
